Our why
People, music and brands. Synchronised.
Our mission
We place music at the centre of customer experience.
Providing DJs, live music and curated playlists for international brands across the restaurant, bar, hotel, retail and wellness sectors, we help our clients grow through music programmed to increase dwell time and enhance customer loyalty.
And by combining our musical expertise and global community of talent with consistently reliable support, we deliver all of this with truly great customer service.
Team
Nathan Burroughs
Managing DirectorSurrounded by love and music at home, Nathan joined a teenage indie band that shared his devotion to the Madchester scene. But when he stumbled from a recording studio and into the club next door one night, he found his destiny: DJ culture.
And from there, music changed everything: he built a career as a buyer at Tower Records by day and as a DJ by night. He joined Genre’s talent roster in 2014, working up through the business before buying the company eight years later.
Passion and care are core to Nathan’s values and, therefore, define Genre Music’s culture.
Colette Burroughs-Rose
Relationship DirectorColette’s earliest memories take her back to her parents’ living room, where the songs of Marvin Gaye, The Commodores and George Benson established a lifelong love of soul music. And the power of connecting sounds to places, people and moments inspires her work at Genre Music.
After a long career in parliament and senior positions in PR, she joined her husband Nathan to lead business development in the company.
Colette approaches life and work with authenticity and integrity. She’s passionate about creating genuine partnerships and quality solutions: aligning brands with their customers, and delivering above expectations.
Jay Murt
Bookings & Talent ManagerJay’s mum was a punk: culture and music were intertwined in his upbringing. Funk, soul, rock, disco and northern soul soundtracked home life, while house became the sound of his nightlife.
After buying his first set of decks with his student loan, Jay earned his stripes as a DJ and promoter, creating events with electric atmospheres every time. He brings that knowledge to every project he works on.
Quality and reliability are Jay’s thing. So every artist he works with goes through a three-stage recruitment process to ensure they’re in harmony with our standards.
Jannine Symonds
Operations ManagerHappy Hardcore. She’s not proud of this, but at school, Jannine was obsessed: thankfully, her tastes developed over time, and she’s now drawn to dance, pop, and soul in equal measures. Phew.
Jannine’s the engine room powering Genre Music, managing bookings alongside the systems and processes that deliver excellent services to our customers. And fundamentally, she loves looking after both clients and talent.
Attention to detail and focus are crucial to Jannine’s work: she’s always thinking and looking ahead to ensure our clients don’t have to worry about a thing.
Martin Costa
Bookings ManagerMartin’s love for music was born in a disco-infused household. Influenced by genres like DnB, Reggae and Jazz, he eventually found his groove in the realm of house music. After honing his skills in the vibrant scene of Ibiza, he launched a DJ career and continues to make waves as a producer.
With an innate understanding and unwavering passion for music across diverse genres, he is an invaluable asset to Genre Music.
