Genre Music Timeline
1998 – 2001 Life Café and Mosquito
Life Café, Liverpool was the place to be between 1998 and 2001. With its spectacular domed restaurant, bustling café bar and basement club it took Merseyside’s hospitality scene to a whole new level. Steve was responsible for operating the VoodooRoom (later re-named the LateRoom) and in a short time was able to programme some amazing events. This was where Steve met Berian Miles (Bez) who now helps him manage Genre Music.
The Rawhide Comedy Club had been playing to fifty people on a Monday night but its switch to Friday and Saturday at Life Café saw it go from strength to strength with most weeks being a sell-out. Peter Kay and Jonny Vegas were two of it’s original comperes along with the irrepressible Terry Titter.
Live music was a major part of Life Café and the diversity of acts was hard to believe, the following artists all played “up close and personal” – Robert Plant, Lisa Stansfield, Westlife, The Honeyz, Ian McNabb, Ian MaCulloch, China Crisis, The Christians, Shack, Pete Wylie, Hugh Cornwell, Sigue Sigue Sputnik, Beverly Craven, Angie Brown, Dina Carroll, Thomas Lang, Tony Hadley, Connie Lush…
Life Café, Manchester opened in 2000 and once again a diverse range of live music was booked to peform -Fun Lovin Criminals, Alanis Morrisette, India Arie, Lonnie Donegan, Heaven 17, Lonnie Liston Smith, The Reel People, Snake Davis, Swing Out Sister, Maria Mauldar, Stacey Kent, King Pleasure and the Biscuit Boys, Heather Small and Girl Thing! Steve met Neil Smallridge at Life Café where he went on to hold down an eight-year residency, he now also helps with the music programming at Genre Music.
In 2001 Steven was the opening manager for Mosquito, Liverpool and this was his first involvement with sound system installation. He brought on board Adlib Audio and between them they specified a system that still sounds great in 2014!
Steve met two young DJs Steve Blackburn and Gavin Kendrick who both still play gigs for Genre Music. Gavin also runs his own label, programmes the music for the Southport Weekender and organises SuncéBeat Festival in Croatia.
2001 – 2007 Living Ventures
With the success of The Living Rooms in Manchester and Liverpool and the impending nationwide rollout Steve was appointed Head of Music for Living Ventures. He was responsible for the audio-visual installations, including having the White Baby Grand Pianos imported from Japan, recruiting, booking and managing all of the musicians and DJs and programming the background music.
He developed good contacts with record labels and radio stations and The Living Room was able to host intimate gigs for some brilliant emerging and established acts. Beverly Knight, Paulo Nutini, Supergrass, Carleen Anderson, Daniel Bedingfield, Hue and Cry, Athlete, Corinne Bailey Rae, Nate James, Anthony David, Chris De Burgh, Victor Davies, Ava Leigh, and Four Poofs and a Piano all performed.
A close relationship with LIPA in Liverpool led to three years of the LIPA Tour, taking a group of students (music, management and engineers) around the country performing in various Living Rooms. The students were all excellent with the most famous being The Staves who have gone on to worldwide success.
As well as The Living Room Steve was responsible for developing and managing the music for Living Ventures’s other brands – Gusto, Blackhouse, and Prohibition.
2007 – Now Genre Music
When Living Ventures sold The Living Room Steve took the opportunity to go freelance and set up Genre Music. Setting up office in Parr Street Studios, Liverpool, Steve recruited Bez and Gavin to help him develop the business.
We have been lucky enough to work with an impressive list of clients, on short or long term projects and these include – The Living Room, Gusto, Blackhouse Grills, Prohibition, Mosquito, Residence, Novus Leisure, Alma De Cuba, Suburbia, Noble House, Restaurant Bar and Grill, Piccolinos, All Star Lanes, Lochfyne, Liverpool FC, Alchemist, Australasia, Red Door, Chaophraya, Balls Brothers, Baa Bar, Lola Lo, Café Football, Seven, Lucha Libre, Manchester House, Grand Pacific, The Long Bar, Oast House, The Botanist, The Smugglers Cove, Dirty Blonde…
For a couple of years Steve and Gavin took on the challenge of Artist Management and had great fun working with Ian McNabb, Andy Chandler, Drew DeFour, 6ix Toys and Alice Klar.
Whilst working with our hospitality clients we have had the opportunity to work on some fantastic events and we now work with private and corporate clients supplying entertainment for weddings, parties and events.
In 2009 we created the idea for Phunk Phenomena, a show stopping combination of DJ, Sax, Percussion and Vocals.
Between 2010 and 2014 we were involved in some fantastic venue openings for Alchemist, Australasia, Artisan, Manchester House and the New World Trading Company.
Our client list continues to expand with the addition of Hotel Football, Tattu, Gaucho, Alberts, Dukes 92, New Moon Pub Company and Chester Race Course. We are also involved in the nationwide roll-outs of The Alchemist, Gusto and the New World Trading Company.