New World Trading Company


A collection of beautifully designed pubs that serve a cosmopolitan range of ales and beers with a wonderful food menu featuring the famous “hanging kebabs”.


The Oast House – Manchester
The Club House – Liverpool
Smugglers Cove – Liverpool
The Trading House – London and Glasgow
The Botanist – Alderley Edge, Manchester, Leeds, Chester, Newcastle,
Birmingham, Marlow, Farnham, Knutsford

The Brief

1. Install sound systems that can handle live music seven days a week.
2. Provide pianos that match the décor but can be played every day.
3. Curate a background music collection that has wide customer appeal.
4. Recruit, book and manage a nationwide team of top class musicians.


The Process

Working with our three partner audio companies and project designers Paul Danson Imagineering we install audio systems that provide quality audio coverage as well as being sympathetic to the amazing interior designs. The systems are consistent from venue to venue to ensure the managers benefit from system familiarity.

Our friends at Vale Pianos provide carefully restored upright pianos that each contain a Kawai digital piano. These pianos look fantastic, play well and sound great without the expense and inconvenience of regular tunings.

The background music collection is “All Killer – No Filler” with 2500 songs from the fifties to the present day. It is updated every month with new music from classic artists and emerging talent.

In order to fulfil the 100 or so weekly musician gigs that we book we hold monthly Recruitment Days across the country. We have around 300 musicians actively working with us and these include piano vocalists, guitar vocalists and duos.

In addition to the regular residency gigs we also organise musicians for “Sing-a-Longs”, Pub Quizzes, Christmas Carols and special events.

At the Oast House in Spinningfields we programme and stage-manage “Spinfest” on each Bank Holiday Sunday. Starting in 2012 this event has grown to a popular “must visit” in Manchester. A brilliant opportunity for our resident musicians and their bands to play in front of a crowd of around 1,000.